A Call to Action for the Wine Industry
Instead of my usual musings, I would like to share the work of the Porto Protocol members and their latest video.
One of Niagara’s wineries is featured, Icellars, and Canadian Michelle Boufard (founder of Tasting Climate Change) is a Porto Protocol member.
The Porto Protocol is a global movement sharing practical knowledge to empower the wine industry to take action in mitigating climate change and to promote sustainability. Currently there are more than 250 members, spread across 5 continents, 20 countries, and includes the entire wine value chain.
Through collaboration and innovation, members seek to trigger action and create a community of changemakers who are committed to making a positive impact on the planet.
This video is inspiring!
While the information for some might be new, for many it offers hope and opportunities to collaborate with peers to make effective changes in their vineyard/winery practices.
Cheers!
divinevines 